Sydney Fringe Festival | Newtown, Enmore, Marrickville

"The visual work was equally as impressive as the action..It was perfectly integrated into the live action sections...Both Erin Hutching and Julia Campbell are very gifted actors. Conceptually the play is well executed. I look forward to witnessing what next work they have to offer." Instructions to a Double (Canta Magazine, Christchurch New Zealand 2009)

"Shot in resplendent lurid colour and displayed on shabby idiot boxes within the venue, we watch Alex London ritualise her irrational decision to end it all. Alex London is obviously a fictional piece which comments on a death-obsessed culture where the artist must purportedly die for our sins. It is a ghoulish, dramatic, attention- grabbing installation that is not for the faint at heart. Mixing traditional documentary modes with artful finesse, the footage alternates between grainy aesthetics and bloody boldness. This is an installation that depicts decline as glamour and death as art." (Elizabeth McCarthy, Buzzcuts, Melbourne Fringe Festival 2009)

"Alex London Dies in Public’ questions just how far a performance artist would go for the sake of art. For the dedicated Alex London, it does not seem unusual that death be the measure, and that for art, such an end be ‘a triumph’. This multimedia exhibition, presented as a film installation on three screens, offers four scenarios in which London commits suicide – or does she? On the middle screen plays an informal, doco-style interview with the portrayed artist who sheds some light on her artistic vision. London’s death scenes are beautifully filmed with dramatic effect matched with appropriate soundtracks that assist in creating climax. In a wonderful example of web interaction, London’s myspace page perpetuates the drama of this sacrifice in the name of art.” – Alex London Dies in Public (DB Magazine, Adelaide Fringe 2008)